Case Study: MOKA Foundation - Empowering Michigan Non-Profits with Impactful Video Storytelling
Client: MOKA Foundation
Creative Director & Producer: Bradley Mansour
Set Assistant: Harley Dean
Brief: Mansour Studios collaborated with a prominent Michigan non-profit organization to create a powerful fundraising video highlighting the transformative impact of their smart home technology on residents with disabilities. The video aimed to emotionally connect with viewers and inspire donations to support the initiative's statewide expansion.
Genre: Story Impact Video/Fundraising Film
Location: Grand Rapids, Michigan
Read more below about our end-to-end process for making this project a reality.
Pre-Production: Crafting a Compelling Narrative
Client Collaboration: Deep engagement with the organization allowed us to understand their core mission and identify authentic stories that clearly demonstrated their impact.
Narrative Development: Designed a clear, emotionally resonant storyline focused on personal journeys of independence and empowerment through smart home technology.
Interview Preparation: Coordinated in-depth interviews with the director, support staff, and residents, preparing thoughtful, impactful questions to highlight genuine transformations.
Production: Authentic, Emotional Storytelling
Capturing Real Impact: Documented authentic interactions of residents seamlessly utilizing smart home technology, visually emphasizing increased independence and quality of life.
Personal Testimonials: Filmed meaningful, emotional interviews highlighting residents’ real stories and showcasing their profound journeys towards empowerment and independent living.
Post-Production: Delivering an Engaging Video
Strategic Editing: Carefully crafted the final edit to highlight compelling narratives and emotional authenticity, ensuring each scene supported the core message of the organization’s transformative impact.
Emotional Connection: Used thoughtfully selected visuals, interviews, and music to create a powerful emotional arc, driving viewers toward action.
Results: Amplified Impact and Increased Engagement
Client Success: The video received outstanding feedback from the non-profit organization, successfully capturing their mission and resonating deeply with their audience.
Audience Engagement: The impactful storytelling approach led to heightened emotional and financial engagement, encouraging viewers to support the organization’s important mission.
Increased Visibility: The final video effectively increased awareness and showcased the significant positive outcomes the organization provides for residents across Michigan.
Why Choose Mansour Studios?
Mansour Studios specializes in producing emotionally compelling video content tailored specifically for non-profit organizations. We understand the importance of sharing authentic stories that connect deeply with audiences, drive engagement, and inspire community action.
Take a Look at the Final Video Below
Ready to Share Your Non-Profit’s Story?
Through partnering with Mansour Studios, we’ll showcase your organization’s impact through powerful storytelling.
Book a complimentary discovery call with our Creative Director, Bradley, today to elevate your message and spark inspiration and action in your community.
